this project is based on a creative brief provided by briefbox.me
The non-alcoholic beverage market is set to skyrocket to $1252.54 billion by 2024. Seeing the potential, ‘Mixed Up Drinks Co.’ is seizing the moment. They’re developing a fresh range of canned non-alcoholic cocktails for those who love cocktail flavors but prefer to stay clear-headed.
They need a design that really stands out on the shelf and disrupts the space. The brand is guided by three core values: